Here's how to add unsubscribe links to your templates (by doing this, you have absolute control of the format, position and text of your link):
- Edit a template by going to 'Settings > Templates > Edit'.
- Type the text of the link wherever you want the unsubscribe link in the template, for example 'Click here to unsubscribe'.
- Highlight/select the text of the link.
- Click the 'link' icon on the email editor toolbar - it's a button with a globe & chain on it around the middle of the menu.
- Change 'Protocol' to '<other>'.
- In URL, type in '{LEAD_UNSUBSCRIBE}'.
- Click 'OK'.
- Save template.